One of the greatest challenges that leaders confront is to motivate their people and organizations to reach beyond themselves to achieve their true potential. Allan Cox, in his inimitable way, writes that leaders may be undervaluing a key ingredient in reaching that goal--reaching inside to achieve the leaders' full potential--professionally, personally and spiritually--as a prerequisite for leading subordinates and peers to greater accomplishments. The message of YOUR INNER CEO for me is clear, understandable and compelling: "Leaders, reach inside and create your real potential, then lead your organization and its people to similar success."

- Dr. Dana Mead, Chairman of the Corporation, Massachusetts Institute of Technology and Retired Chairman & CEO, Tenneco, Inc.

If you are a board member or report to a board, you need to read this book. The chapter on boards alone is worth the price of admission. Allan Cox gets it right on all accounts and gives great advice on how to make potentially difficult relationships both collaborative and productive.

- Howard Behar, Board of Directors of Starbucks, Gap, Anna's Linens

Allan Cox helps nurture people and corporations the way perceptive executives treat a great brand.

- Wally Olins, Co-Founder & Chairman of London-based Saffron Brand Consultants; author of On Brand

In this incisive book, Allan Cox guides the reader to powerful self-discovery--both personal and organizational--in ways she never could have imagined.

- Julie Meier Wright, President & CEO, San Diego Regional Economic Development Corporation

Allan names the major hurdles a CEO needs to clear to be successful, and provides insightful, fresh examples of how to apply the principles he describes. YOUR INNER CEO shoots bullseyes!

- Dennis Chookaszian, Chairman, Financial Accounting Standards Advisory Council and retired Chairman & CEO, CNA Insurance Companies

YOUR INNER CEO takes you beyond theory to common sense wisdom. Cox's insights are exactly what is needed for the development and release of today's global executive.

- Jan Bubenik, Managing Director, Bubenik Partners, Prague, Czech Republic

Imagine having a wise counselor with your best interests at heart. Now imagine your counselor taking you on a personal journey, albeit a difficult one. With dozens of insight exercises and real-world examples, Cox enables you to face your fears, dig deep and discover your true strengths, create your positive future and live into it.

- Wayne Baker, Ph.D., Professor of Management and Organizations, University of Michigan Ross School of Business; author of Achieving Success Through Social Capital

Allan Cox grounds his primer on leadership and performance in the revolutionary work of Alfred Adler. YOUR INNER CEO is a clear and pragmatic guide to finding one's individuality and courage as a leader.

- Raymond E. Crossman, Ph.D., President, Adler School of Professional Psychology, Chicago, USA and Vancouver, Canada

Allan Cox knows and shows what it takes to become a superior CEO.

- William A. Roper, Jr., President & CEO, Verisign Inc.

This is a life-changing book -- one of those rare books that achieves far more than it promises. Allan Cox challenges us to understand the fundamental forces underlying our behavior. These are forces that lead to either success or failure. Since these forces are fundamental, they don't apply just to business, but to all relationships. Your Inner CEO isn't a book that you simply read, it's one you live. Living it will not only maximize your potential for success, it will provide a better life for all those who surround you.

- Dr. Robert Genetski, Economist and Publisher, Classical Principles
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